With varied housing, locations, prosperities, outlooks, abilities, languages, age groups and social mixes it can be difficult to reach all of the people and properties you serve, and find a communications medium that is equally accessible to all of your customers. In broad terms these are the choices: Of course, you’ll probably want to use a combination of these methods, and a different mix at different times. A printed calendar issue to all householders can be a very cost-effective investment if you’re making major changes to your collection regime (see calendar benefits and case studies). But if your collections are more settled, then just a website presence with or without a smartphone application may be judged the best compromise. Social media (and some smartphone apps) although they may only reach a part of your audience can be remarkably effective when there are unexpected changes to communicate, like a break in service due to extreme weather. The CH2 calendars system is designed to generate all the materials you need for options 1, 2 and 3 above.
The perpetual problem: how to communicate with everyone ? Waste and recycling is probably the nearest thing a Council has to a truly universal service, so in this case “everyone” means almost literally everyone.